Blog & Insights
Case studies, perspectives, and practical guides on AR, VR, Mixed Reality, and Immersive Projection in Malaysia.
GenMars, our XR career edutainment universe, launched its first mission at MAHA 2026: agriculture, played on Mars, for KPKM's training division.
Case StudyFor MRT Corp at Transport Expo Asia 2026, we built a VR walkthrough of the RTS Link passenger journey, from fare gates and immigration to boarding the train to Singapore.
Case StudyHow TrueXR brought WebAR storytelling to Kampung Annah Rais for Gawai 2026, letting visitors watch Bidayuh history and dance come to life inside a living longhouse.
Case StudyTrueXR built the AI-powered gum scan tool behind Systema's Gum Health Reveal campaign, reaching 79,000 scan engagements and 3 MARKies Malaysia 2026 wins.
Case StudyEricsson and DNB built a 5G standalone network capable of 7Gbps at Curtin University Malaysia. We built the VR classroom that gave it a real use case.
InsightsStatic signs tell people where to go. AR wayfinding shows them — overlaying turn-by-turn directions onto the real environment through any smartphone.
InsightsFrom retail product try-ons to cultural heritage and branded events — a practical look at where AR creates real value for Malaysian organisations.
Case StudyWe brought a holographic Joget dancer to Expo Osaka 2025 using volumetric capture and WebAR — no headset required, 20,000 daily visitors.
InsightsThe standard photobooth had a good run. AR photobooths are replacing them at Malaysian corporate events — here's why brands are making the switch and what guests actually walk away with.
InsightsVolumetric video captures real people and spaces in true 3D. Here's what it is, how it works, and why Malaysian brands are starting to take notice.
Case StudyHow TrueXR used 3D Gaussian Splatting to create Malaysia's first immersive geopark trail at Kubang Badak, Langkawi UNESCO Global Geopark, in partnership with UKM and LADA.
Case StudyA flood and landslide projection room, an interactive wall on disaster response, a 13-metre SMART team panorama with 3DGS AR, and the PicXR AR photobooth at NADMA's Resilient Asia 2026 expo.
InsightsVR training isn't here to replace hands-on learning. For TVET schools in Malaysia, it's the step before — building muscle memory and procedure familiarity before students ever touch real equipment.
InsightsImmersive projection turns any surface into a canvas — walls, floors, buildings, stages. Here's how it works, what it costs to get wrong, and when it's the right choice for your event.