Augmented Reality

Augmented reality can overlay rich content in the real world through an app on a mobile device. True-XR can transform any image, object, or location into an immersive digital experience with video, sound, and 3D animation.

AR is perfect for bringing to life new product launches, technical training and education, enriching brand and retail experiences, showcasing the hidden features of a property or tourist attraction.

Case Studies

The Edge Augmented Reality Stories

True-XR worked with The Edge to add a new dimension to its key stories, allowing their readers to explore additional educational content on their own. This created a talking-point for Malaysians who appreciated the enhanced informational value of the newspaper that they could not get elsewhere.